Funnels funnels funnels. As a business owner figuring out the digital marketing side of things, It’s almost a guarantee you have come across the term more than once. So, what is the big deal about funnels? Why do you need to implement a marketing funnel? How do they work? Is it complicated?
If the world of marketing funnels seems to be a bit intimidating or difficult to wrap your head around, I would love to take a few moments while you’re here to demystify the process.
What is a Marketing Funnel?
A marketing funnel is a journey or process that your customer takes from becoming aware of your product or service to making an actual purchase. Basically, a marketing funnel helps you understand how people interact with your brand online and then turns those interactions into sales conversions. The AIDA model (Awareness, Interest, Decision, and Action) is used for understanding the four stages of the marketing funnel.
- Awareness: When someone discovers your company or product for the first time.
- Interest: They become interested in learning more about it or are engaging with it further.
- Decision: When they decide whether or not to purchase your product or service.
- Action: They make the purchase!
In each of these stages, you should have a different goal.
- Awareness goal: Get people aware of who you are and what you offer
- Interest goal: increase engagement from potential customers
- Decision goal: Get people to hit that “buy” button!
- Action goal: Don’t stop there…get repeat customers!
Why Do You Need Marketing Funnels?
Marketing funnels give you an overview of where people are in their customer journey so you can make informed decisions about how best to reach them at each stage. By understanding which part of the funnel people are most engaged with, you can tailor content specifically toward them and their interests—which will help increase conversion rates and drive sales faster over time. Additionally, tracking user engagement allows you to measure results more accurately—so you can adjust your strategy accordingly if needed.
How Do They Work?
The good news is that setting up a marketing funnel doesn’t have to be complicated! All you need is a platform like Google Ads or Facebook Ads Manager (or any other paid advertising platform) that allows you to set up campaigns based on specific targeting criteria such as age group, gender, or interests. Once these campaigns are set up correctly – tracking user engagement becomes much easier! From there, all that’s left is for you to analyze the data and make adjustments where necessary so that your campaigns are always delivering maximum ROI for your business.
At the end of the day, marketing funnels don’t have to be complicated, but they take intentional effort and time. With a bit of knowledge and practice you can create campaigns that drive sales for your business in no time! But if all this talk about user engagement and data analysis is still intimidating or overwhelming, feel free to reach out, we are happy to help!
