Quick question: how many times have you scrolled social media alone today? If not you, someone next you to? That’s an opportunity that you can use to market your business without sounding too salesy, if you know what I mean. How? Well, most successful companies do the best marketing innovatively, for instance, by educating customers.
Yes, you heard that right! When your customers realize you are marketing your product or service, they are so emotionally invested that they are inclined to do business with you. And you know what that means, right? Increased sales and profitability. So, how do you use social media to educate your customers? If I can get only five minutes of your time, I’ll educate you, get it? No? Okay!
How-to posts
What questions or concerns do your customers have regarding your product? You can use such questions to provide your customers with how-to guidelines, for instance, how to install, wear or clean the product. Once your customers understand how to use the item, nothing will stop them from purchasing from your business, driving sales through the roof.
Use Influencers
Who do you think runs the social media world? Any guesses? Yes, social media influencers. From fashion bloggers to travel bloggers to beauty bloggers, influencers have a huge positive impact on your business.
If you don’t know how to educate your customers, then these guys are experts at that. They will do all the heavy lifting for you. Influencers know how to capture their audience’s attention and explain to them how important your product is. More importantly, influencers can explain how the product works and why it’s worth buying.
Inspire Usage of Certain Products
Are your customers already familiar with the products you sell? Well, now it’s time to show them some new creative ways to use them. For instance, if you sell beauty products, you can always show your audience how to blend two shades of lipstick to create the perfect shade for a romantic dinner. Inspirational posts like these get people to want to try your products more. Consequently, that helps improve brand loyalty and increase sales.
Collaborate with Experts in Your Field
Credibility is vital if you operate in a niche such as education, finance, or medicine. That’s why you need to find and invite experts in your field for collaboration. For instance, imagine if you are selling a product for new moms, very few of them are likely to trust your words. However, suppose you would give them the same information and products in an interview with a reputable pediatrician. In that case, many new moms will be eager to try the products.
Before you go
Expanding your business and marketing through social media are some of the ways to create brand awareness. That will help increase your sales and potentially drive it to the next level. By carefully creating a social media marketing strategy, you will gain a voice in the online world and become a household name.
