Have you ever heard the phrase, “It’s not what you say; it’s how you say it?” This phrase rings true when marketing your business online. How you engage with your audience is just as important as what you say, if not more so. You want to be real and authentic with your interactions but also add real value to the lives of your audience so they know you understand their needs and can provide solutions. To do that, you need a strategic engagement plan.
Be Real and Authentic
In the digital world today, there is a lot of fake news and highlights of people living their “best life” going around on social media platforms. Because of this, people have grown tired of all the fake stuff they see and want something real. When engaging with your audience, make sure to tell them stories that are raw and honest. Don’t be afraid to show them that everyone has issues too! This will create an air of trustworthiness because the audience will know that you aren’t trying to hide anything from them, and it creates deeper connections between brands and their audiences.
Add Real Value
When engaging with your audience or ideal customer base, try to meet them where they are. Do some research and get to know their struggles and issues so that you can create content that resonates with them and offers solutions or knowledge that can help resolve those issues for them. They will appreciate learning something useful from interacting with your brand or business online. Make sure whatever value-add you provide is relevant and up-to-date information; otherwise, it won’t be as effective in helping your target market.
Create Connection
Engaging with your audience isn’t only about offering value—it’s also about creating a connection between you two or between them and other members of their group or community. Encourage conversations between members by asking questions or playing games on social media platforms such as Instagram Stories or Facebook Live Events. These activities can help foster relationships within the group while still providing valuable content at the same time.
You want to build these relationships with them over time so that when it comes time for them to buy something from your company, they will remember how helpful your content was and trust you enough to purchase from you. You can also collaborate with other influencers in your space or host podcast Q&As–anything that gets people talking about your business in a positive light.
At the end of the day, it takes a lot more than good products or services to make a successful business—it takes real connections with your audience too. With strategic engagement tactics like being real and authentic, adding real value to customers’ lives, and creating relationships among members of their communities, your business can become more successful by connecting better with their target markets online for marketing efforts to reach optimal success levels!
