For you seriously invested podcasters looking to ramp up your game, I’m sure you’ve been asking questions about using paid advertising: Is it worth it? Will I get a good return on my investment? Is my podcast established enough? What are going to be the best, paid advertising strategies for my podcast? and I’m sure…
Podcasts keep gaining popularity. It’s why you’ve started one right? Of course! But how can you maximize your efforts and drive more downloads? If you’re looking to improve your podcast’s reach, you’re in the right place. Let me give you a sneak peek at the top 10 strategies you can implement to increase podcast downloads…
Let’s face it, creating content is a critical component of any digital marketing strategy, but what makes it even more valuable? When it’s optimized for search engines! By now, everyone knows that SEO (Search Engine Optimization) is essential for driving traffic to your website, but how do we create content that’s SEO-friendly? Fear not; you’re…
Funnels funnels funnels. As a business owner figuring out the digital marketing side of things, It’s almost a guarantee you have come across the term more than once. So, what is the big deal about funnels? Why do you need to implement a marketing funnel? How do they work? Is it complicated? If the world…
I know if you are currently working on the marketing of your business, you probably have this idea that you don’t need an actual marketing strategy because you can wing it, right? Hell NO! That’s a terrible plan. If you’ve been in marketing long enough, you will agree with me that marketing strategy is without…
You should do a social media audit to find the holes in your strategy and figure out ways to get better results. Usually, an expert does the audit and then shows you a detailed report where you will be able to get insights from various parts of your strategy, like the ones below. Get Insights…
Stop Wasting Your Marketing Dollars! I had a conversation with a client recently about a direct mail campaign they were interested in doing. The mock-up of the postcard they wanted to use included a service discount that they were not crazy about. They felt that it was cheapening their services, and while I understood where…