For you seriously invested podcasters looking to ramp up your game, I’m sure you’ve been asking questions about using paid advertising: Is it worth it? Will I get a good return on my investment? Is my podcast established enough? What are going to be the best, paid advertising strategies for my podcast? and I’m sure…
As a small business owner or digital marketer, you know that reaching your target audience can be tough. Traditional marketing methods are becoming less effective, and consumers are increasingly savvy at blocking out advertising. That’s why it’s important to try something new and innovative. Enter account-based podcasting (ABP). If you have heard of account-based marketing…
It was the perfect podcast episode. From the beginning, I could tell it would be something special. As guests shared their stories, I could almost hear a collective gasp from our audience, who were hanging onto every word! The sound effects perfectly fit each moment – ranging from laughter to suspenseful music as each story…
Quick question: how many times have you scrolled social media alone today? If not you, someone next you to? That’s an opportunity that you can use to market your business without sounding too salesy, if you know what I mean. How? Well, most successful companies do the best marketing innovatively, for instance, by educating customers. …
Hey, podcasters! This post is special for you. As a podcaster, you’re no doubt looking for ways to get your podcast in front of more people, because your success depends on having listeners! Have you explored ways to promote your podcast? If not, I highly suggest that you give social media a try, and let…
If you’re a business looking to expand your brand presence and reach new customers, video marketing is the way to go! Short-form videos are becoming increasingly popular and it’s something that you should really consider implementing into your business marketing strategy. This brings us to our topic today: YouTube Shorts. But before I tell you…
And by that, I don’t mean Facebook is buying a shiny new car or getting a mommy makeover but rather, they just can’t seem to figure out what they want to be when they grow up or retire. In this instance, I’m specifically speaking of Instagram which recently announced the launch of Fan Subscriptions which…
I know if you are currently working on the marketing of your business, you probably have this idea that you don’t need an actual marketing strategy because you can wing it, right? Hell NO! That’s a terrible plan. If you’ve been in marketing long enough, you will agree with me that marketing strategy is without…
TikTok and Instagram Reels allow us to publish short videos to market our brands. They offer a different concept than platforms with long videos like YouTube. But, the best option for your brand depends on your audience and the features of each platform. Demographics Instagram has a larger audience with over one billion active users…
You should do a social media audit to find the holes in your strategy and figure out ways to get better results. Usually, an expert does the audit and then shows you a detailed report where you will be able to get insights from various parts of your strategy, like the ones below. Get Insights…