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small business

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Influencer Marketing for the Smaller Businesses

Influencer MarketingBy KristenMay 13, 2020Leave a comment

If you’re a small, locally-owned business, you may have never even heard the term “influencer” or “ambassador” as it relates to marketing. What exactly is “influencer marketing”? Defined: “Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as…

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