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marketing

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podcasting is quickly becoming a strong contender for a crown. With over 82 million listeners in 2021, the number is expected to reach over 100 million by 2024.

Leveraging Podcasts for Digital Marketing: The Benefits and the How To

MarketingBy KristenMarch 9, 2023Leave a comment

“Content is king.”  – is considered the official marketing slogan for the digital world. And when it comes to content, podcasting is quickly becoming a strong contender for a crown. With over 82 million listeners in 2021, the number is expected to reach over 100 million by 2024. I know there will most likely be…

So, what is the big deal about funnels? Why do you need to implement a marketing funnel? How do they work? Is it complicated?

What is a Marketing Funnel? Demystifying the Process

MarketingBy KristenFebruary 22, 2023Leave a comment

Funnels funnels funnels. As a business owner figuring out the digital marketing side of things, It’s almost a guarantee you have come across the term more than once. So, what is the big deal about funnels? Why do you need to implement a marketing funnel? How do they work? Is it complicated? If the world…

How you engage with your audience is just as important as what you say, if not more so - You want to be real and authentic.

The Power of Strategic Engagement for Your Business Marketing Plan

MarketingBy KristenFebruary 22, 2023Leave a comment

Have you ever heard the phrase, “It’s not what you say; it’s how you say it?” This phrase rings true when marketing your business online. How you engage with your audience is just as important as what you say, if not more so. You want to be real and authentic with your interactions but also…

why podcasts need social media marketing services

How Social Media Can Help Promote Your Podcast

MarketingBy KristenJanuary 26, 2023Leave a comment

Hey, podcasters! This post is special for you. As a podcaster, you’re no doubt looking for ways to get your podcast in front of more people, because your success depends on having listeners! Have you explored ways to promote your podcast? If not, I highly suggest that you give social media a try, and let…

marketing strategy is without question one of the crucial parts of your marketing journey.

Marketing 101: Reasons Why You Need a Marketing Strategy

MarketingBy KristenNovember 5, 2021Leave a comment

I know if you are currently working on the marketing of your business, you probably have this idea that you don’t need an actual marketing strategy because you can wing it, right? Hell NO! That’s a terrible plan. If you’ve been in marketing long enough, you will agree with me that marketing strategy is without…

TikTok or Reels for your marketing?

Using Reels or TikTok to Market Your Brand: Which Is The Best?

Social Media MarketingBy KristenOctober 20, 2021Leave a comment

TikTok and Instagram Reels allow us to publish short videos to market our brands. They offer a different concept than platforms with long videos like YouTube. But, the best option for your brand depends on your audience and the features of each platform. Demographics Instagram has a larger audience with over one billion active users…

You should do a social media audit to find the holes in your strategy and figure out ways to get better results.

Why Should You Do a Social Media Audit?

Social Media MarketingBy KristenSeptember 26, 2021Leave a comment

You should do a social media audit to find the holes in your strategy and figure out ways to get better results. Usually, an expert does the audit and then shows you a detailed report where you will be able to get insights from various parts of your strategy, like the ones below. Get Insights…

Social media marketing- What is it and how does it work?

Social Media Marketing- What is it and How Does it Work?

MarketingBy KristenJuly 24, 2021Leave a comment

The concept of social media marketing is using data related to marketing to fulfill the needs and requirements of customers to develop marketing strategies to accomplish a brand’s goals, together with customers’ satisfaction. Such marketing strategies work on many levels, and one of them is social media marketing. It is a communication tool that allows…

Can Conversational Marketing Grow Your Business?

Can Conversational Marketing Grow Your Business?

MarketingBy KristenJune 24, 2021Leave a comment

Brands finding their place in consumer’s conversations is a significant thing to increase the popularity of a brand and its success in launching its product line(s). Your consumer expects you to listen to them and also demands immediate responses from the brands. If a brand wants publicity and wants people to talk about their brand…

running-successful-influencer-marketing-campaigns

5 Steps to Make Your Influencer Marketing Campaigns a Success

Influencer MarketingBy KristenJuly 16, 2020Leave a comment

Running a Successful Influencer Marketing Campaign I recently wrote about the basics of influencer marketing programs – what they are, how they work, and where you need to start. Today, I’d like to touch on the big things that will make your program a success. Believe me when I say that you cannot wake up…

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