I know if you are currently working on the marketing of your business, you probably have this idea that you don’t need an actual marketing strategy because you can wing it, right? Hell NO! That’s a terrible plan. If you’ve been in marketing long enough, you will agree with me that marketing strategy is without…
TikTok and Instagram Reels allow us to publish short videos to market our brands. They offer a different concept than platforms with long videos like YouTube. But, the best option for your brand depends on your audience and the features of each platform. Demographics Instagram has a larger audience with over one billion active users…
You should do a social media audit to find the holes in your strategy and figure out ways to get better results. Usually, an expert does the audit and then shows you a detailed report where you will be able to get insights from various parts of your strategy, like the ones below. Get Insights…
The concept of social media marketing is using data related to marketing to fulfill the needs and requirements of customers to develop marketing strategies to accomplish a brand’s goals, together with customers’ satisfaction. Such marketing strategies work on many levels, and one of them is social media marketing. It is a communication tool that allows…
Brands finding their place in consumer’s conversations is a significant thing to increase the popularity of a brand and its success in launching its product line(s). Your consumer expects you to listen to them and also demands immediate responses from the brands. If a brand wants publicity and wants people to talk about their brand…
Running a Successful Influencer Marketing Campaign I recently wrote about the basics of influencer marketing programs – what they are, how they work, and where you need to start. Today, I’d like to touch on the big things that will make your program a success. Believe me when I say that you cannot wake up…
Stop Wasting Your Marketing Dollars! I had a conversation with a client recently about a direct mail campaign they were interested in doing. The mock-up of the postcard they wanted to use included a service discount that they were not crazy about. They felt that it was cheapening their services, and while I understood where…
Who doesn’t want more sales? Digital and social media marketing in one form or another is a necessity in today’s business world. It provides a perfect way to create strong relationships with your current and potential customers. Used correctly, you can get your great news out faster and give a product release a human touch.…
You don’t have to spend a lot of time with me to know that I am a big believer in blogging and influencer marketing. I spend a lot of time working with influencers both professionally and personally, and while blogging is a great way to…
The Importance of Building Your Brand – Professionally and Personally A while back, I met with a group of co-eds who are Entrepreneur majors at a local University to discuss building their personal brand. I was entertained by their questions and surprised by a few things. Namely, how unconnected most of them were. Yes, they…