Ever tried to make a meaningful connection with your customers only to feel like you’re just shouting into a void? Well, let’s change that narrative! Personalized email marketing has been a game-changer for a while, helping businesses build genuine customer relationships. But let’s face it, crafting personalized messages for each individual can be a Herculean…
AI has completely exploded everywhere and is transforming the marketing world as we know it. From predictive analytics to chatbots, AI is changing how brands interact with customers. As a marketer, these advances can’t be ignored, and we have to stay ahead of these trends to remain competitive. So, let me take you deeper into…
For you seriously invested podcasters looking to ramp up your game, I’m sure you’ve been asking questions about using paid advertising: Is it worth it? Will I get a good return on my investment? Is my podcast established enough? What are going to be the best, paid advertising strategies for my podcast? and I’m sure…
As a small business owner or digital marketer, you know that reaching your target audience can be tough. Traditional marketing methods are becoming less effective, and consumers are increasingly savvy at blocking out advertising. That’s why it’s important to try something new and innovative. Enter account-based podcasting (ABP). If you have heard of account-based marketing…
It was the perfect podcast episode. From the beginning, I could tell it would be something special. As guests shared their stories, I could almost hear a collective gasp from our audience, who were hanging onto every word! The sound effects perfectly fit each moment – ranging from laughter to suspenseful music as each story…
Podcasts keep gaining popularity. It’s why you’ve started one right? Of course! But how can you maximize your efforts and drive more downloads? If you’re looking to improve your podcast’s reach, you’re in the right place. Let me give you a sneak peek at the top 10 strategies you can implement to increase podcast downloads…
Let’s face it, creating content is a critical component of any digital marketing strategy, but what makes it even more valuable? When it’s optimized for search engines! By now, everyone knows that SEO (Search Engine Optimization) is essential for driving traffic to your website, but how do we create content that’s SEO-friendly? Fear not; you’re…
Hey, podcasters! Are you looking to grow your podcast audience and extend your listener base? Then you’ve come to the right place. I’ve got 5 great strategies that are surefire ways to expand your podcast reach. Let’s get right to it and start building up that listener fanbase! 1. Invest in Advertising Before you start…
“Content is king.” – is considered the official marketing slogan for the digital world. And when it comes to content, podcasting is quickly becoming a strong contender for a crown. With over 82 million listeners in 2021, the number is expected to reach over 100 million by 2024. I know there will most likely be…
Funnels funnels funnels. As a business owner figuring out the digital marketing side of things, It’s almost a guarantee you have come across the term more than once. So, what is the big deal about funnels? Why do you need to implement a marketing funnel? How do they work? Is it complicated? If the world…