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marketing strategy

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Personalized email marketing has been a game-changer for a while, helping businesses build genuine customer relationships.

Nailing Personalization: How AI Transforms Email Marketing

MarketingBy KristenAugust 1, 2023Leave a comment

Ever tried to make a meaningful connection with your customers only to feel like you’re just shouting into a void? Well, let’s change that narrative! Personalized email marketing has been a game-changer for a while, helping businesses build genuine customer relationships. But let’s face it, crafting personalized messages for each individual can be a Herculean…

AI has completely exploded everywhere and is transforming the marketing world as we know it and changing how brands interact with customers.

AI in Marketing: 8 Trends to Watch Out For in 2023 and Beyond

MarketingBy KristenJune 19, 2023Leave a comment

AI has completely exploded everywhere and is transforming the marketing world as we know it. From predictive analytics to chatbots, AI is changing how brands interact with customers. As a marketer, these advances can’t be ignored, and we have to stay ahead of these trends to remain competitive. So, let me take you deeper into…

It's easy to think that email marketing is outdated, but as of now, that would be a big mistake as it is still one of the most effective digital marketing strategies out there.

Is Email Marketing Still Alive and Effective?

MarketingBy KristenApril 2, 2023Leave a comment

Is it dead? Is it dying? I’m not surprised if you have encountered these questions regarding email marketing because, frankly, they’ve been tossed around a lot with all the new forms of digital marketing that have popped up over the years. It’s easy to think that email marketing is outdated, but as of now, that…

So, what is the big deal about funnels? Why do you need to implement a marketing funnel? How do they work? Is it complicated?

What is a Marketing Funnel? Demystifying the Process

MarketingBy KristenFebruary 22, 2023Leave a comment

Funnels funnels funnels. As a business owner figuring out the digital marketing side of things, It’s almost a guarantee you have come across the term more than once. So, what is the big deal about funnels? Why do you need to implement a marketing funnel? How do they work? Is it complicated? If the world…

How you engage with your audience is just as important as what you say, if not more so - You want to be real and authentic.

The Power of Strategic Engagement for Your Business Marketing Plan

MarketingBy KristenFebruary 22, 2023Leave a comment

Have you ever heard the phrase, “It’s not what you say; it’s how you say it?” This phrase rings true when marketing your business online. How you engage with your audience is just as important as what you say, if not more so. You want to be real and authentic with your interactions but also…

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