It was the perfect podcast episode. From the beginning, I could tell it would be something special. As guests shared their stories, I could almost hear a collective gasp from our audience, who were hanging onto every word! The sound effects perfectly fit each moment – ranging from laughter to suspenseful music as each story…
Is it dead? Is it dying? I’m not surprised if you have encountered these questions regarding email marketing because, frankly, they’ve been tossed around a lot with all the new forms of digital marketing that have popped up over the years. It’s easy to think that email marketing is outdated, but as of now, that…
The concept of social media marketing is using data related to marketing to fulfill the needs and requirements of customers to develop marketing strategies to accomplish a brand’s goals, together with customers’ satisfaction. Such marketing strategies work on many levels, and one of them is social media marketing. It is a communication tool that allows…
Brands finding their place in consumer’s conversations is a significant thing to increase the popularity of a brand and its success in launching its product line(s). Your consumer expects you to listen to them and also demands immediate responses from the brands. If a brand wants publicity and wants people to talk about their brand…
The history of digital marketing is a key part of the development of technology. It actually started in 1971 with email, which set a platform for the future digital world. This type of marketing became more sophisticated in the 2010s with the growth of digital devices, and it’s still growing. Also called web or internet…
If you’re a small, locally-owned business, you may have never even heard the term “influencer” or “ambassador” as it relates to marketing. What exactly is “influencer marketing”? Defined: “Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as…