The concept of social media marketing is using data related to marketing to fulfill the needs and requirements of customers to develop marketing strategies to accomplish a brand’s goals, together with customers’ satisfaction. Such marketing strategies work on many levels, and one of them is social media marketing. It is a communication tool that allows different companies especially midsize companies who don’t have their marketing department to make their products accessible to those interested in their products and make them visible to those who don’t know about their products. Many big companies like ours do this for such companies by using different platforms and strategies. Let’s have a look at some of the platforms and approaches in this regard.
What is Social Media Marketing?
Social media marketing is becoming so much popular for researchers and many practitioners for the promotion of any product and service. This marketing uses social media platforms and websites for the promotion of services and products. This kind of advertising can be done by journalists, bloggers, and the general public who has potential. This is an inexpensive source of market intelligence that marketers can use to detect market opportunities.
Platforms for Social Media Marketing
Social networking websites are a significant platform for this marketing by connecting different people and communities online and building relationships. The information about the product is displayed and explained on these sites, allowing access to reach billions of people worldwide. These sites allow followers to post their comments for feedback and any queries related to the product being promoted and promoting virtual communication. This communication connects audiences and customers to share needs, wants, and values, which is a source of personal interaction which brings a feeling of loyalty.
Social networks like Instagram, Facebook, LinkedIn, and Twitter provide information to different people about the product and advertisers about their consumer’s likes and dislikes.
Owning social media channels plays a crucial role in extending business and brands in today’s world. Through these channels, brands create the image and details of their products and cater to consumer demographics on each perspective platform.
Strategies for using Social Media Marketing
The primary two strategies for this media marketing are the passive approach and the active approach.
- Passive approach: This approach allows marketers and managers to track and respond to customer problems and questions and satisfy them with factual statements. This can only be done by providing customers the right platforms and forums to share their recommendations and reviews about service, brand, and products.
- Active approach: This approach use tactic like influencer marketing. It allows brands to reach their target audience more genuinely and authentically by a particular group of influencers who advertise their product or service. This is the most widely used marketing nowadays, and the latest research has shown that brands spend a lot of money on this marketing.
Many customers now prefer social media to express appreciation and frustration with brands and different products and buy other products. Thus, good service results in positive reviews, and for this, a promising source for advertisement is needed.