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Let’s face it, creating content is a critical component of any digital marketing strategy, but what makes it even more valuable? When it’s optimized for search engines! By now, everyone knows that SEO (Search Engine Optimization) is essential for driving traffic to your website, but how do we create content that’s SEO-friendly? Fear not; you’re…
Hey, podcasters! Are you looking to grow your podcast audience and extend your listener base? Then you’ve come to the right place. I’ve got 5 great strategies that are surefire ways to expand your podcast reach. Let’s get right to it and start building up that listener fanbase! 1. Invest in Advertising Before you start…
Is it dead? Is it dying? I’m not surprised if you have encountered these questions regarding email marketing because, frankly, they’ve been tossed around a lot with all the new forms of digital marketing that have popped up over the years. It’s easy to think that email marketing is outdated, but as of now, that…
Hey everyone! I’m here to talk a little more about influencer marketing. If you’ve read either of my previous articles about how it works and how to run a successful campaign, then you’ve seen that it’s an amazing way for businesses and brands to connect with their target audiences. This type of marketing is continuing…
Quick question: how many times have you scrolled social media alone today? If not you, someone next you to? That’s an opportunity that you can use to market your business without sounding too salesy, if you know what I mean. How? Well, most successful companies do the best marketing innovatively, for instance, by educating customers. …
“Content is king.” – is considered the official marketing slogan for the digital world. And when it comes to content, podcasting is quickly becoming a strong contender for a crown. With over 82 million listeners in 2021, the number is expected to reach over 100 million by 2024. I know there will most likely be…
Funnels funnels funnels. As a business owner figuring out the digital marketing side of things, It’s almost a guarantee you have come across the term more than once. So, what is the big deal about funnels? Why do you need to implement a marketing funnel? How do they work? Is it complicated? If the world…
Have you ever heard the phrase, “It’s not what you say; it’s how you say it?” This phrase rings true when marketing your business online. How you engage with your audience is just as important as what you say, if not more so. You want to be real and authentic with your interactions but also…
Hey, podcasters! This post is special for you. As a podcaster, you’re no doubt looking for ways to get your podcast in front of more people, because your success depends on having listeners! Have you explored ways to promote your podcast? If not, I highly suggest that you give social media a try, and let…
If you’re a business looking to expand your brand presence and reach new customers, video marketing is the way to go! Short-form videos are becoming increasingly popular and it’s something that you should really consider implementing into your business marketing strategy. This brings us to our topic today: YouTube Shorts. But before I tell you…