Is it dead? Is it dying? I’m not surprised if you have encountered these questions regarding email marketing because, frankly, they’ve been tossed around a lot with all the new forms of digital marketing that have popped up over the years. It’s easy to think that email marketing is outdated, but as of now, that would be a big mistake as it is still one of the most effective digital marketing strategies out there.
Statista shows that the number of those who used email in 2020 was about four billion worldwide, and the number of daily emails sent and received was over 305 billion! With those numbers, it’s safe to say that email is still a part of daily life for many people.
But one big question remains: How effective can your email campaign be when up against all that spam email we all get regularly? The last thing we want is to hit the “Send” button only to have our carefully crafted emails in the virtual trash can.
Planning an effective Email Marketing Campaign
What is the main goal?
What do you want your target to do, or what steps do you want them to take? Do you want to up the clickthrough rate or perhaps generate more leads? Having a clear goal will help you focus on creating an email campaign that is tailored to your end purpose.
Developing your strategy
Segmentation is key here – by breaking down your email list into smaller groups, you can target the right people with more relevant messages. That’s why you should make sure to create emails that are tailored to your audience’s needs and interests. Personalization makes them feel like you’re talking directly to them. A big portion of this is adding value and informative content that benefits your audience. You don’t want to send emails ‘just’ to “get the sale.” Give them something of value so they feel genuinely important.
Pay attention to email design, as visuals are often the first thing people notice when they open an email. By ensuring your email campaigns have a consistent look and feel and optimizing them for desktop, mobile, and tablet, you can ensure your messages reach the most people.
Monitoring email metrics will help you determine the effectiveness of your email campaigns. Metrics such as open rate, unsubscribe rate, and click-through rate can provide invaluable insights into whether or not your email is working and if people are engaging with it.
Email automation will help you stay on top of email marketing. By automating email campaigns and setting up email triggers for certain events or activities, you can save a ton of time sending emails to your subscribers without having to manually send each one. Automation also ensures you send only relevant messages to the right people.
Email marketing isn’t dead yet! With an effective email campaign, you can still engage with and reach your target audience and ensure that your email campaigns don’t get marked for “Delete.”
If you want to chat more about email marketing strategies, feel free to drop us a line. We’re here to help!