“Content is king.” – is considered the official marketing slogan for the digital world. And when it comes to content, podcasting is quickly becoming a strong contender for a crown. With over 82 million listeners in 2021, the number is expected to reach over 100 million by 2024. I know there will most likely be…
Funnels funnels funnels. As a business owner figuring out the digital marketing side of things, It’s almost a guarantee you have come across the term more than once. So, what is the big deal about funnels? Why do you need to implement a marketing funnel? How do they work? Is it complicated? If the world…
Have you ever heard the phrase, “It’s not what you say; it’s how you say it?” This phrase rings true when marketing your business online. How you engage with your audience is just as important as what you say, if not more so. You want to be real and authentic with your interactions but also…
Hey, podcasters! This post is special for you. As a podcaster, you’re no doubt looking for ways to get your podcast in front of more people, because your success depends on having listeners! Have you explored ways to promote your podcast? If not, I highly suggest that you give social media a try, and let…
I know if you are currently working on the marketing of your business, you probably have this idea that you don’t need an actual marketing strategy because you can wing it, right? Hell NO! That’s a terrible plan. If you’ve been in marketing long enough, you will agree with me that marketing strategy is without…
The concept of social media marketing is using data related to marketing to fulfill the needs and requirements of customers to develop marketing strategies to accomplish a brand’s goals, together with customers’ satisfaction. Such marketing strategies work on many levels, and one of them is social media marketing. It is a communication tool that allows…
Brands finding their place in consumer’s conversations is a significant thing to increase the popularity of a brand and its success in launching its product line(s). Your consumer expects you to listen to them and also demands immediate responses from the brands. If a brand wants publicity and wants people to talk about their brand…
The history of digital marketing is a key part of the development of technology. It actually started in 1971 with email, which set a platform for the future digital world. This type of marketing became more sophisticated in the 2010s with the growth of digital devices, and it’s still growing. Also called web or internet…
Stop Wasting Your Marketing Dollars! I had a conversation with a client recently about a direct mail campaign they were interested in doing. The mock-up of the postcard they wanted to use included a service discount that they were not crazy about. They felt that it was cheapening their services, and while I understood where…
Who doesn’t want more sales? Digital and social media marketing in one form or another is a necessity in today’s business world. It provides a perfect way to create strong relationships with your current and potential customers. Used correctly, you can get your great news out faster and give a product release a human touch.…