Running a Successful Influencer Marketing Campaign I recently wrote about the basics of influencer marketing programs – what they are, how they work, and where you need to start. Today, I’d like to touch on the big things that will make your program a success. Believe me when I say that you cannot wake up…
If you’re a small, locally-owned business, you may have never even heard the term “influencer” or “ambassador” as it relates to marketing. What exactly is “influencer marketing”? Defined: “Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as…
You don’t have to spend a lot of time with me to know that I am a big believer in blogging and influencer marketing. I spend a lot of time working with influencers both professionally and personally, and while blogging is a great way to…