Confused About Digital Marketing? Here’s What You Need to Know!
The history of digital marketing is a key part of the development of technology. It actually started in 1971 with email, which set a platform…
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5 Steps to Make Your Influencer Marketing Campaigns a Success
Running a Successful Influencer Marketing Campaign I recently wrote about the basics of influencer marketing programs – what they are, how they work, and where…
Why Call to Action is Important for Marketing
Stop Wasting Your Marketing Dollars! I had a conversation with a client recently about a direct mail campaign they were interested in doing. The mock-up…
Want to Increase Sales? Here are 7 Ways to Help!
Who doesn’t want more sales? Digital and social media marketing in one form or another is a necessity in today’s business world. It provides a…
Influencer Marketing for the Smaller Businesses
If you’re a small, locally-owned business, you may have never even heard the term “influencer” or “ambassador” as it relates to marketing. What exactly is…
Influencer Marketing: An Introduction to the Benefits
You don’t have to spend a lot of time with me to know that I…
Why It’s Important to Build Your Personal Brand
The Importance of Building Your Brand – Professionally and Personally A while back, I met with a group of co-eds who are Entrepreneur majors at…