Is Facebook (errr..Meta) Having a Mid-Life Crisis?
And by that, I don’t mean Facebook is buying a shiny new car or getting a mommy makeover but rather, they just can’t seem to…
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Marketing 101: Reasons Why You Need a Marketing Strategy
I know if you are currently working on the marketing of your business, you probably have this idea that you don’t need an actual marketing…
Using Reels or TikTok to Market Your Brand: Which Is The Best?
TikTok and Instagram Reels allow us to publish short videos to market our brands. They offer a different concept than platforms with long videos like…
Why Should You Do a Social Media Audit?
You should do a social media audit to find the holes in your strategy and figure out ways to get better results. Usually, an expert…
How Does Influencer Marketing Work and What’s In It For Your Brand?
The marketing world is now conquering the world and works in many forms. Of these influential marketing or influencer marketing is on the top. Effective…
Social Media Marketing- What is it and How Does it Work?
The concept of social media marketing is using data related to marketing to fulfill the needs and requirements of customers to develop marketing strategies to…
Can Conversational Marketing Grow Your Business?
Brands finding their place in consumer’s conversations is a significant thing to increase the popularity of a brand and its success in launching its product…
Confused About Digital Marketing? Here’s What You Need to Know!
The history of digital marketing is a key part of the development of technology. It actually started in 1971 with email, which set a platform…
5 Steps to Make Your Influencer Marketing Campaigns a Success
Running a Successful Influencer Marketing Campaign I recently wrote about the basics of influencer marketing programs – what they are, how they work, and where…
Why Call to Action is Important for Marketing
Stop Wasting Your Marketing Dollars! I had a conversation with a client recently about a direct mail campaign they were interested in doing. The mock-up…
Want to Increase Sales? Here are 7 Ways to Help!
Who doesn’t want more sales? Digital and social media marketing in one form or another is a necessity in today’s business world. It provides a…
Influencer Marketing for the Smaller Businesses
If you’re a small, locally-owned business, you may have never even heard the term “influencer” or “ambassador” as it relates to marketing. What exactly is…
Influencer Marketing: An Introduction to the Benefits
You don’t have to spend a lot of time with me to know that I…
Why It’s Important to Build Your Personal Brand
The Importance of Building Your Brand – Professionally and Personally A while back, I met with a group of co-eds who are Entrepreneur majors at…