And by that, I don’t mean Facebook is buying a shiny new car or getting a mommy makeover but rather, they just can’t seem to figure out what they want to be when they grow up or retire. In this instance, I’m specifically speaking of Instagram which recently announced the launch of Fan Subscriptions which…
I know if you are currently working on the marketing of your business, you probably have this idea that you don’t need an actual marketing strategy because you can wing it, right? Hell NO! That’s a terrible plan. If you’ve been in marketing long enough, you will agree with me that marketing strategy is without…
TikTok and Instagram Reels allow us to publish short videos to market our brands. They offer a different concept than platforms with long videos like YouTube. But, the best option for your brand depends on your audience and the features of each platform. Demographics Instagram has a larger audience with over one billion active users…
You should do a social media audit to find the holes in your strategy and figure out ways to get better results. Usually, an expert does the audit and then shows you a detailed report where you will be able to get insights from various parts of your strategy, like the ones below. Get Insights…
The marketing world is now conquering the world and works in many forms. Of these influential marketing or influencer marketing is on the top. Effective marketing is a type of social media marketing that involves the placement of products from an influencer, people, and organizations that are experts in their fields. For instance, a fashion…
The concept of social media marketing is using data related to marketing to fulfill the needs and requirements of customers to develop marketing strategies to accomplish a brand’s goals, together with customers’ satisfaction. Such marketing strategies work on many levels, and one of them is social media marketing. It is a communication tool that allows…
Brands finding their place in consumer’s conversations is a significant thing to increase the popularity of a brand and its success in launching its product line(s). Your consumer expects you to listen to them and also demands immediate responses from the brands. If a brand wants publicity and wants people to talk about their brand…
The history of digital marketing is a key part of the development of technology. It actually started in 1971 with email, which set a platform for the future digital world. This type of marketing became more sophisticated in the 2010s with the growth of digital devices, and it’s still growing. Also called web or internet…
Running a Successful Influencer Marketing Campaign I recently wrote about the basics of influencer marketing programs – what they are, how they work, and where you need to start. Today, I’d like to touch on the big things that will make your program a success. Believe me when I say that you cannot wake up…
Stop Wasting Your Marketing Dollars! I had a conversation with a client recently about a direct mail campaign they were interested in doing. The mock-up of the postcard they wanted to use included a service discount that they were not crazy about. They felt that it was cheapening their services, and while I understood where…