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Kristen
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running-successful-influencer-marketing-campaigns

5 Steps to Make Your Influencer Marketing Campaigns a Success

Influencer MarketingBy KristenJuly 16, 2020Leave a comment

Running a Successful Influencer Marketing Campaign I recently wrote about the basics of influencer marketing programs – what they are, how they work, and where you need to start. Today, I’d like to touch on the big things that will make your program a success. Believe me when I say that you cannot wake up…

marketing-calls-to-actions

Why Call to Action is Important for Marketing

MarketingBy KristenJune 30, 2020Leave a comment

Stop Wasting Your Marketing Dollars! I had a conversation with a client recently about a direct mail campaign they were interested in doing. The mock-up of the postcard they wanted to use included a service discount that they were not crazy about. They felt that it was cheapening their services, and while I understood where…

increase-sales-with-marketing

Want to Increase Sales? Here are 7 Ways to Help!

Marketing, UncategorizedBy KristenJune 13, 2020Leave a comment

Who doesn’t want more sales? Digital and social media marketing in one form or another is a necessity in today’s business world.  It provides a perfect way to create strong relationships with your current and potential customers. Used correctly, you can get your great news out faster and give a product release a human touch.…

Influencer Marketing for the Smaller Businesses

Influencer MarketingBy KristenMay 13, 2020Leave a comment

If you’re a small, locally-owned business, you may have never even heard the term “influencer” or “ambassador” as it relates to marketing. What exactly is “influencer marketing”? Defined: “Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as…

introduction-to-influencer-marketing

Influencer Marketing: An Introduction to the Benefits

Influencer MarketingBy KristenApril 10, 2020Leave a comment

                    You don’t have to spend a lot of time with me to know that I am a big believer in blogging and influencer marketing. I spend a lot of time working with influencers both professionally and personally, and while blogging is a great way to…

The importance of branding

Why It’s Important to Build Your Personal Brand

MarketingBy KristenMarch 8, 2020Leave a comment

The Importance of Building Your Brand – Professionally and Personally A while back, I met with a group of co-eds who are Entrepreneur majors at a local University to discuss building their personal brand. I was entertained by their questions and surprised by a few things. Namely, how unconnected most of them were. Yes, they…

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