Running a Successful Influencer Marketing Campaign I recently wrote about the basics of influencer marketing programs – what they are, how they work, and where you need to start. Today, I’d like to touch on the big things that will make your program a success. Believe me when I say that you cannot wake up…
Stop Wasting Your Marketing Dollars! I had a conversation with a client recently about a direct mail campaign they were interested in doing. The mock-up of the postcard they wanted to use included a service discount that they were not crazy about. They felt that it was cheapening their services, and while I understood where…
Who doesn’t want more sales? Digital and social media marketing in one form or another is a necessity in today’s business world. It provides a perfect way to create strong relationships with your current and potential customers. Used correctly, you can get your great news out faster and give a product release a human touch.…
If you’re a small, locally-owned business, you may have never even heard the term “influencer” or “ambassador” as it relates to marketing. What exactly is “influencer marketing”? Defined: “Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as…
You don’t have to spend a lot of time with me to know that I am a big believer in blogging and influencer marketing. I spend a lot of time working with influencers both professionally and personally, and while blogging is a great way to…
The Importance of Building Your Brand – Professionally and Personally A while back, I met with a group of co-eds who are Entrepreneur majors at a local University to discuss building their personal brand. I was entertained by their questions and surprised by a few things. Namely, how unconnected most of them were. Yes, they…