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Kristen
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There are plenty more terms that you will come across as you dive into the world of influencer marketing, but this should give you a great start to understanding that world more.

12 Influencer Marketing Terms You Should Know

Influencer MarketingBy KristenMarch 23, 2023Leave a comment

Hey everyone! I’m here to talk a little more about influencer marketing. If you’ve read either of my previous articles about how it works and how to run a successful campaign, then you’ve seen that it’s an amazing way for businesses and brands to connect with their target audiences. This type of marketing is continuing…

Social Media is an opportunity that you can use to market your business without sounding too salesy

Using Social Media to Educate Your Customers

Social Media MarketingBy KristenMarch 16, 2023Leave a comment

Quick question: how many times have you scrolled social media alone today? If not you, someone next you to? That’s an opportunity that you can use to market your business without sounding too salesy, if you know what I mean. How? Well, most successful companies do the best marketing innovatively, for instance, by educating customers. …

podcasting is quickly becoming a strong contender for a crown. With over 82 million listeners in 2021, the number is expected to reach over 100 million by 2024.

Leveraging Podcasts for Digital Marketing: The Benefits and the How To

MarketingBy KristenMarch 9, 2023Leave a comment

“Content is king.”  – is considered the official marketing slogan for the digital world. And when it comes to content, podcasting is quickly becoming a strong contender for a crown. With over 82 million listeners in 2021, the number is expected to reach over 100 million by 2024. I know there will most likely be…

So, what is the big deal about funnels? Why do you need to implement a marketing funnel? How do they work? Is it complicated?

What is a Marketing Funnel? Demystifying the Process

MarketingBy KristenFebruary 22, 2023Leave a comment

Funnels funnels funnels. As a business owner figuring out the digital marketing side of things, It’s almost a guarantee you have come across the term more than once. So, what is the big deal about funnels? Why do you need to implement a marketing funnel? How do they work? Is it complicated? If the world…

How you engage with your audience is just as important as what you say, if not more so - You want to be real and authentic.

The Power of Strategic Engagement for Your Business Marketing Plan

MarketingBy KristenFebruary 22, 2023Leave a comment

Have you ever heard the phrase, “It’s not what you say; it’s how you say it?” This phrase rings true when marketing your business online. How you engage with your audience is just as important as what you say, if not more so. You want to be real and authentic with your interactions but also…

why podcasts need social media marketing services

How Social Media Can Help Promote Your Podcast

MarketingBy KristenJanuary 26, 2023Leave a comment

Hey, podcasters! This post is special for you. As a podcaster, you’re no doubt looking for ways to get your podcast in front of more people, because your success depends on having listeners! Have you explored ways to promote your podcast? If not, I highly suggest that you give social media a try, and let…

5 Reasons Why You Should Use YouTube Shorts for Your Video Marketing Strategy

5 Reasons Why You Should Use YouTube Shorts for Your Video Marketing Strategy

Social Media MarketingBy KristenJanuary 25, 2023Leave a comment

If you’re a business looking to expand your brand presence and reach new customers, video marketing is the way to go! Short-form videos are becoming increasingly popular and it’s something that you should really consider implementing into your business marketing strategy. This brings us to our topic today: YouTube Shorts.  But before I tell you…

Is Facebook (errr..Meta) Having a Mid-Life Crisis?

Social Media MarketingBy KristenFebruary 16, 2022Leave a comment

And by that, I don’t mean Facebook is buying a shiny new car or getting a mommy makeover but rather, they just can’t seem to figure out what they want to be when they grow up or retire. In this instance, I’m specifically speaking of Instagram which recently announced the launch of Fan Subscriptions which…

marketing strategy is without question one of the crucial parts of your marketing journey.

Marketing 101: Reasons Why You Need a Marketing Strategy

MarketingBy KristenNovember 5, 2021Leave a comment

I know if you are currently working on the marketing of your business, you probably have this idea that you don’t need an actual marketing strategy because you can wing it, right? Hell NO! That’s a terrible plan. If you’ve been in marketing long enough, you will agree with me that marketing strategy is without…

TikTok or Reels for your marketing?

Using Reels or TikTok to Market Your Brand: Which Is The Best?

Social Media MarketingBy KristenOctober 20, 2021Leave a comment

TikTok and Instagram Reels allow us to publish short videos to market our brands. They offer a different concept than platforms with long videos like YouTube. But, the best option for your brand depends on your audience and the features of each platform. Demographics Instagram has a larger audience with over one billion active users…

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