The history of digital marketing is a key part of the development of technology. It actually started in 1971 with email, which set a platform for the future digital world. This type of marketing became more sophisticated in the 2010s with the growth of digital devices, and it’s still growing. Also called web or internet…
Running a Successful Influencer Marketing Campaign I recently wrote about the basics of influencer marketing programs – what they are, how they work, and where you need to start. Today, I’d like to touch on the big things that will make your program a success. Believe me when I say that you cannot wake up…
Stop Wasting Your Marketing Dollars! I had a conversation with a client recently about a direct mail campaign they were interested in doing. The mock-up of the postcard they wanted to use included a service discount that they were not crazy about. They felt that it was cheapening their services, and while I understood where…
Who doesn’t want more sales? Digital and social media marketing in one form or another is a necessity in today’s business world. It provides a perfect way to create strong relationships with your current and potential customers. Used correctly, you can get your great news out faster and give a product release a human touch.…
If you’re a small, locally-owned business, you may have never even heard the term “influencer” or “ambassador” as it relates to marketing. What exactly is “influencer marketing”? Defined: “Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as…
You don’t have to spend a lot of time with me to know that I am a big believer in blogging and influencer marketing. I spend a lot of time working with influencers both professionally and personally, and while blogging is a great way to…
The Importance of Building Your Brand – Professionally and Personally A while back, I met with a group of co-eds who are Entrepreneur majors at a local University to discuss building their personal brand. I was entertained by their questions and surprised by a few things. Namely, how unconnected most of them were. Yes, they…