Hey everyone! I’m here to talk a little more about influencer marketing. If you’ve read either of my previous articles about how it works and how to run a successful campaign, then you’ve seen that it’s an amazing way for businesses and brands to connect with their target audiences. This type of marketing is continuing to grow even more popular, with many companies setting aside funds in their marketing budget to pursue it. If you have decided to take the plunge for finding influencers to market your brand, then there are some key terms associated with it that you should know to help smooth out the whole process.
Let’s take a look at these terms so you can create better connections with the right influencers and create successful campaigns that drive results.
- Reach is how many people are exposed to an influencer’s content. It is typically expressed as total or unique reach (the number of people who saw the post once or multiple times).
- Engagement refers to the number of likes, comments, and shares a post receives from viewers. It can help indicate the level of interest in an influencer’s content.
- Followers – the people who have chosen to follow an influencer’s profile or content to receive updates about their posts and activities.
- Sponsored Content – This is paid content featuring brand products or services created by an influencer in exchange for compensation. It’s important for all parties involved that this type of collaboration is clearly identified as sponsored content to comply with consumer protection regulations.
- Influencer Marketing Platforms – These networking platforms connect brands with influencers, enabling digital marketers to easily identify potential partners and manage relationships with them efficiently via one centralized platform.
- Brand Ambassador – This is an influencer who has taken on the role of representing a company and its products or services, often on an ongoing basis.
- Affiliate Marketing – this type of marketing involves the influencer earning commission from sales generated through referrals from that influencer’s followers.
- Influencer Score – this metric is used to measure the effectiveness of influencers in terms of reach, engagement, and followers. Higher scores typically indicate better performance and a greater impact on audiences.
- Influencer Network refers to a group of influencers that work together to promote brands through their online channels.
- Micro-Influencers are individuals with smaller followings (usually under 10K) but high engagement rates due to the more personal nature of their online presence.
- Hashtag Campaigns involve using one or more hashtags in conjunction with content created by influencers to drive additional visibility on social media channels such as Instagram and Twitter.
- Branded Content – branded content comes in various forms, including written blog posts, video tutorials, and graphics featuring either product placement or direct endorsements from an influencer about a particular brand or product/service.
There are plenty more terms that you will come across as you dive into the world of influencer marketing, but this should give you a great start to understanding that world more. As always, if you need help developing a successful influencer marketing campaign and connecting with the right influencers, we would love to help you out!